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FILMOGRAPHY
Sky x Visit Qatar
Locals Lead The Way
Role: Lead Producer and Director
Middle Table has been producing Visit Qatar vignettes for over five years, and this year I had the opportunity to both produce and direct a three-part series of 2-min films.
In previous years, the campaign had taken a more traditional approach — first through presenter-led pieces to camera and interviews, and later through model-led storytelling. For this iteration, I proposed shifting the focus to the people who actually call Qatar home.
The concept centred on locals leading the story themselves, bringing their experiences and perspectives to life in their own words. From a female sprint racing driver and a national para-athlete to a luxury lifestyle influencer, each film explored a different side of Qatar through someone with a genuine connection to it.
The result was a more personal and character-led portrait of the country — allowing audiences to hear directly from the people shaping its culture, sport and lifestyle.
Campaign live: 2026
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Sky x Airwallex
Shattered Boundaries
Role: Lead Producer
Some barriers are meant to be broken. At Airwallex, that means pushing beyond the limits of traditional banking with faster, smarter and more efficient systems built to scale.
I was the lead producer on this campaign film, which aired on Sky during the Ryder Cup 2025. So instead of Lando Norris behind the wheel, we put him on the golf course — one of his other favourite sports.
The biggest challenge was time. We had just one hour with Lando to capture the hero advertisement and an additional social film, while managing a technically demanding set involving breakaway glass.
It was a fast, tightly coordinated shoot, but that’s often where strong production matters most: making ambitious ideas achievable within very real constraints. The result was a campaign the whole team could be proud of.
Campaign live: 2025
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CNBC x Visit Hungary
Taste of Tokaj
Role: Lead Creative Producer + Screenwriter
Visit Hungary wanted to spotlight Tokaj, one of the country’s most historic yet underrated wine regions.
The brief was simple: two sommeliers on a road trip from Budapest to Tokaj. I took that starting point and developed it into a narrative-led creative built around discovery, expertise and chemistry.
The film follows American sommelier Smike, who has called Hungary home for over a decade, and Milan-based wine expert Anya Gariboldi. Anya had taught about the Tokaj wine region but had never experienced it herself, so she reaches out to Smike to be her guide.
What follows is a cinematic road trip through the region, shaped by the easy chemistry between two people who genuinely love wine. Rather than feeling like a traditional destination film, the piece unfolds as a shared journey — part education, part exploration, and part conversation between two enthusiasts seeing Tokaj from different perspectives.
The final campaign was built as a digital-first series, led by a 10-min short film alongside three episodic cutdowns and supporting social content. Trailers also ran across CNBC channels, driving audiences towards the longer-form campaign and giving the story both broadcast visibility and a deeper digital life.
Campaign live: 2026
FEEDER
Writer/Director
Experimental Short-Film
In the Summer of 2019, I wrote and directed this playful experimental piece about a daughter's concern for her mother's spending habits.
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2019
48 Film Project SG
BEST CINEMATOGRAPHY
& BEST USE OF PROP
The 48 Hour Film Project is a wild and sleepless weekend where teams makes movies - write, shoot, and edit - in just 48 hours. On Friday night, teams draw a genre from a hat. We are then given a character, prop and line to include in our films. On Sunday night, the film is then screened and awarded at a local theater in front of an audience of filmmakers, friends and families.
THE CRAWLING
Producer
Experimental Horror short-film
I produced, co-wrote and co-directed the short horror film, "The Crawling" in 2017 which bagged the Best Cinematography and Best Use of Prop awards.
2017
ciNE65 Season III
OVERALL BEST FILM, BEST SCREENPLAY & BEST SOUND DESIGN IN STUDENT CATEGORY
ciNE65 is a filmmaking competition which runs once every 2 years. The objective of ciNE65 is to strengthen Singaporeans’ sense of belonging to our country through short films. It encourages aspiring young filmmakers to share what Singapore means to them via a short film.
HOME-MADE 家å³
Producer
Drama short-film
I co-produced this short film made for the ciNE65 Season III filmmaking competition. Home-made (家å³) won Overall Best Film, Best Sound Design and Best Screenplay in the student category.
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2015
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