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RECENT
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Sky x Visit Qatar
Locals Lead The Way
Role: Lead Producer and Director
Middle Table has been producing Visit Qatar vignettes for over five years, and this year I had the opportunity to both produce and direct a three-part series of 2-min films.
In previous years, the campaign had taken a more traditional approach — first through presenter-led pieces to camera and interviews, and later through model-led storytelling. For this iteration, I proposed shifting the focus to the people who actually call Qatar home.
The concept centred on locals leading the story themselves, bringing their experiences and perspectives to life in their own words. From a female sprint racing driver and a national para-athlete to a luxury lifestyle influencer, each film explored a different side of Qatar through someone with a genuine connection to it.
The result was a more personal and character-led portrait of the country — allowing audiences to hear directly from the people shaping its culture, sport and lifestyle.
Campaign live: 2026
CNBC x Visit Hungary
Taste of Tokaj
Role: Lead Creative Producer + Screenwriter
Visit Hungary wanted to spotlight Tokaj, one of the country’s most historic yet underrated wine regions.
The brief was simple: two sommeliers on a road trip from Budapest to Tokaj. I took that starting point and developed it into a narrative-led creative built around discovery, expertise and chemistry.
The film follows American sommelier Smike, who has called Hungary home for over a decade, and Milan-based wine expert Anya Gariboldi. Anya had taught about the Tokaj wine region but had never experienced it herself, so she reaches out to Smike to be her guide.
What follows is a cinematic road trip through the region, shaped by the easy chemistry between two people who genuinely love wine. Rather than feeling like a traditional destination film, the piece unfolds as a shared journey — part education, part exploration, and part conversation between two enthusiasts seeing Tokaj from different perspectives.
The final campaign was built as a digital-first series, led by a 10-min short film alongside three episodic cutdowns and supporting social content. Trailers also ran across CNBC channels, driving audiences towards the longer-form campaign and giving the story both broadcast visibility and a deeper digital life.
Campaign live: 2026
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Sky x Airwallex
Shattered Boundaries
Role: Lead Producer
Some barriers are meant to be broken. At Airwallex, that means pushing beyond the limits of traditional banking with faster, smarter and more efficient systems built to scale.
I was the lead producer on this campaign film, which aired on Sky during the Ryder Cup 2025. So instead of Lando Norris behind the wheel, we put him on the golf course — one of his other favourite sports.
The biggest challenge was time. We had just one hour with Lando to capture the hero advertisement and an additional social film, while managing a technically demanding set involving breakaway glass.
It was a fast, tightly coordinated shoot, but that’s often where strong production matters most: making ambitious ideas achievable within very real constraints. The result was a campaign the whole team could be proud of.
Shatter global financial barriers with Airwallex feat. Lando Norris
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